Surrey on Main Early Brand Development

We were engaged to do the preliminary brand development for Surrey on Main, located in Bellevue, WA. This project is sophisticated, elevated, and modern so we wanted the brand to reflect that. We chose a color palette that paired well with the interior colors and textures while remaining mature and elegant.

Surrey on Main is located along Main Street, which is closer to the Old Bellevue shops and restaurants, and because of this, we chose to showcase a serif typeface for our primary logo and throughout the visual story. Overall, the logo lockup is clean and refined.

Creative Director: Danielle Elliott

Brand Designer: Makayla Virden

Stock photo are sourced from Stocksy, Unsplash, and Pexels

Renderings are from Vida Design